During the course of my 30 year journalism career I've worked as an editor in a number of different roles. Most recently I've been the Editor in Chief at FinTech Alliance, helping launch the platform and shape all editorial coverage. In addition I'm Editorial Director of Sustainly and was Editor in Chief at Social Media... Continue Reading →
Major companies need a well-planned content strategy to effectively engage online - one that requires a solid understanding of what the company has to say that is relevant to different audiences, and what storytelling resources it has at its disposal. I've shaped online content strategy for a number of brands - both from an ongoing... Continue Reading →
I created and edited an inhouse weekly news digest for HSBC devoted to sustainability issues. It ran from 2006 to 2010 and was distributed to over 1000 of the bank's executives and employees to help with ESG investment decision making.
As part of the Sustainly special report series I created the Big Brand Report - a study of how 175 global consumer brands use Facebook to talk about sustainability, purpose and corporate social responsibility. The report was first published in 2014 and has been downloaded by thousands of brand and agency professionals.